Welcome to masana group
A purpose-driven advisory firm advancing strategic, human-centered solutions.
We partner with institutions, governments, and companies to drive systems reform, empower communities, and deliver lasting impact.
Guiding People-Centered Systems Change
We collaborate with organizations to design strategic, human-centered solutions that empower communities and drive sustainable impact
About Us
Masana Group is a strategic advisory and consulting firm that drives purposeful social impact. Founded by international advocate Shudufhadzo Musida, we specialize in helping foundations, purpose-driven companies, and public institutions develop systems that align local realities with institutional goals—amplifying community empowerment and sustainable outcomes.
What we do
Strategy & Systems Reform
Designing programs and policies that enable long-term change in education, health, and gender equity.
Policy & Development Advisory
Guiding governments, nonprofits, and development actors on reform and implementation strategies.
Impact-Driven Communication
Crafting messages and campaigns that inspire and engage stakeholders at every level.
Grassroots-Informed Design
Designing initiatives rooted in community insight and cultural relevance with scalable outcomes.
Mental Health Education Advisory
Supporting schools, NGOs, and institutions integrate mental health into education and youth programs—with a vision to scale through digital innovation.
Our Impact
Designed mentorship and visibility strategies for gender-in-STEM programs, increasing youth engagement and global recognition.
Supported strategic growth for social enterprises, helping reframe positioning, streamline operations, and improve funder engagement.
Influenced education and health policy at international levels, with advisory roles shaping mental health frameworks and SDG-aligned initiatives.
our edge
Balancing policy fluency with grassroots wisdom.
Proving that social good and strategic value go hand in hand.
From UN platforms to community schools.
Storytelling that moves hearts, minds, and systems.
Speaking & Facilitation
As a sought-after keynote speaker and moderator, Shudufhadzo Musida brings powerful insight and presence to global stages. From United Nations panels to One Young World, she leads conversations that shift narratives and drive change
- Keynote Speaker: Global development, mental health, gender equity, and storytelling for impact
- Panel Moderator: High-level forums, youth summits, UN dialogues, and corporate events
- Media & Podcast Host: Thoughtful, values-driven conversations with leaders across sectors
Storytelling for Impact
As part of our commitment to advancing mental health and education, Masana Group leverages the power of storytelling to shift narratives and spark early intervention. Our founder, Shudufhadzo Musida, is the best-selling author of Shudu Finds Her Magic and I Am Shudu: Finding My Voice and Knowing My Strength. Schools, nonprofits, and families use these books to introduce young readers to mental health, confidence-building, and emotional literacy.
These titles are more than books – they are tools for transformation. They form part of Masana’s broader strategy to normalize wellness conversations among youth and support culturally relevant education solutions. For bulk orders, speaking engagements, or book signings, please get in touch with us.
Our roots in our community
Masana Group’s work is grounded in real-world experience. Our sister initiative—Shudufhadzo Foundation—has worked extensively in under-resourced communities to pilot and scale grassroots programs that address the intersection of mental health, education, gender equity, and period poverty. Our foundation’s on-the-ground insights fuel the strategies we build for our clients. We don’t just advise from the top—we listen, implement, and learn from the field, ensuring that every solution we recommend is rooted in lived experience. Highlights of our community impact include:
- Menstrual health workshops and product distribution for over 300 students
- Mental wellness programs in rural schools with follow-up support for parents and teachers
- Strategic partnerships with hospitals, universities, and regional bodies to improve access to care and education.
This direct engagement with communities keeps us responsive, relevant, and deeply aligned with the people and systems we aim to serve. It also allows us to test and refine scalable models, including our upcoming tech-enabled mental health education tools.
media
Videos
PRESS
THE SHOP
Our Collection
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Shudu Finds Her Magic
R120,00 Select options This product has multiple variants. The options may be chosen on the product page -
I am Shudu: Finding my Voice, Knowing my Strength
R140,00 Select options This product has multiple variants. The options may be chosen on the product page
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